When pitching with Hipcamp, we wanted to bring something to life that felt relatable, but also achievable for average outdoors person. We wanted to create an experience of Hipcampers traveling on bikes in it’s rawest form. No helmets and dirt on their shirts, we wanted this project to feel more like a documentary instead of a commercial, displaying a bike packing trip the way an actual crew would do it - scrappy and fulled with grit.