Skullcandy - Acid Snow Campaign
What:
Full product launch campaign for Skullcandy’s Acid Snow collection.
Skullcandy celebrated there 20th anniversary by creating a special set of speakers,headphones,and earbuds.
Skullcandy was also reintroducing themselves back into the action sports community and wanted to celebrate that in an authentic way.
Scope:
Original idea, project proposal & direction. We worked closely with Skullcandy to deliver the concept from start to final edits in under 2 weeks.
Product:
Overseeing a large team to deliver a full social campaign
(two 60s videos and six 15s videos) for Youtube, Tiktok, and Instagram.
As well as overseeing product photography for web and social. Along with the online push, seeding kits were created and distrubute world wide to athletes and influencers
Concept:
Working closely with pro athletes from the snow team we wanted to show an authentic movement of the progression of one persons night traveling through the city.
Product photos for Skullcandy’s landing page
Social posts for Skullcandy
Influencer seeding kit photo layout
SKULLCANDY - BTS VIDEO